[Los Angeles, CA] — OutCare Health, the leading nonprofit dedicated to advancing LGBTQ+ health equity, proudly unveils its bold new rebrand in celebration of its 10-year anniversary. This milestone marks a decade of impact in expanding access to affirming care, educating providers, and empowering LGBTQ+ communities. The refreshed brand reflects OutCare’s evolution, its vision for the future, and its unwavering commitment to ensuring every LGBTQ+ person has access to the compassionate, quality care they deserve.
This transformative rebrand was designed pro bono by Fortnight Collective, a world-class creative agency based in Boulder, Colorado. Known for elevating brands with purpose, Fortnight Collective generously partnered with OutCare to craft a modern, dynamic identity that will propel the organization into its next phase of growth. The new brand is not only more vibrant and approachable but also reinforces OutCare’s leadership in redefining LGBTQ+ healthcare.
A New Era: “Be Seen”
At the heart of the rebrand is OutCare’s new tagline: “Be Seen.” These two simple words encapsulate the organization’s mission—to ensure LGBTQ+ individuals feel seen, respected, and valued in healthcare. OutCare is breaking barriers, forging connections, and creating inclusive systems where every person, no matter their identity, can receive affirming, life-saving care.
Propelling Growth & Expansion
This transformation comes at a pivotal moment for OutCare, as the organization stands on the verge of groundbreaking initiatives:
- Revamping the OutList with exciting new features to better connect LGBTQ+ individuals with affirming providers.
- Exploring direct care models to further expand access to LGBTQ+ health services.
- Strengthening partnerships with healthcare organizations to integrate LGBTQ+ health equity solutions on broader scales.
Fortnight Collective’s dedication to social impact and brand transformation was instrumental in bringing this vision to life. Devin Reiter, Partner and President at Fortnight Collective, shared, “We are incredibly honored to support OutCare Health in its mission to improve LGBTQ+ healthcare. By creating a brand that is powerful, inclusive, and forward-thinking, we hope to help OutCare continue its groundbreaking work and expand its reach even further.”
A Future Rooted in Impact
As OutCare embarks on this next phase, it remains committed to revolutionizing LGBTQ+ healthcare through innovation, education, and advocacy. The new brand represents more than just a visual transformation—it is a promise to LGBTQ+ communities that OutCare will continue to lead the fight for affirming, equitable healthcare for all.
To learn more about Fortnight Collective and their incredible work in elevating purpose-driven brands, visit fortnightcollective.com.
